Hey team,
Is this the greatest time to be alive?
Daniel Priestley thinks it is.
He believes the internet enables anyone to make $10k to $1Million a month.
Daniel is a serial entrepreneur and best selling author.
He’s done it multiple times.
He's also helped countless others to do it.
How?
He’s uses a few simple frameworks.
My favourite one?
Is becoming a ‘Key Person Of Influence’.
So I sat down with him to break it down.
What is ‘A Key Person Of Influence’?
Key people of influence are those people that have a ‘Personal Brand’
At the top level it’s:
Richard Branson
Steven Bartlett
Mel Robbins
Grace Beverley
When they walk into a room = a crowd forms around them.
They talk on stage.
They share ideas.
People want to work with them.
People want to work for them.
People want to partner with them.
People want to throw money at them.
It’s easy to think “I can’t build a personal brand like Richard Branson”.
BUT THAT’S NOT TRUE
These people exist in every industry, niche and community.
No matter how small.
In your industry I know you can think of at least 3 examples.
The internet means anyone can become a key person of influence.
How do we do it?
We follow the 5 Ps…
1/ Pitch
When somebody asks you ‘what do you do?’ the way you answer is key.
They aren’t looking for a biography.
So keep it concise.
Rehearse and practice a powerful pitch.
Daniel recommends following this framework:
2/ Publish Content
Next let’s publish content.
Share and ‘en-roll people in your ideas’.
You want someone to be able to come across your content, like it and then be able to dive deep.
“They should be able to spend a full day going down your rabbit hole of content and ideas”
You know when you come across someone and get obsessed?
You hear James Clear talk about habits on Instagram?
30 seconds hooks you.
You search for a podcast he appears on and download it.
You notice he has a book and order it.
You subscribe to his YouTube channel.
This is super important.
Consumers like to research before making a purchase.
The research says “People want to consume 11 pieces of content, or 7 hours of content, before making a considered purchase.”
You need to get content out there about you, your product, and what you’re offering.
You need to share ideas that are signature to you.
How many platforms should you be on?
Multiple touch points build trust.
So you should aim for 4.
Research says when we meet people in multiple locations the bonds become stronger faster.
3/ Product Ecosystem
Once people trust you, they don’t try to buy you but rather the things around you.
This is exactly what you want.
Why?
You don’t want to be selling time for money, as this is finite.
You can only attend a limited number of meetings in a day. Or a limited number of client appointments.
But there are products out there that you can create to make money whilst you sleep.
Prioritise these types of products.
The trick here is taking the ideas you published in step 2 and offering solutions to them.
Here’s an example:
You want to build that ecosystem of products around you.
4/ Profile
Now we’re really going to start delivering knock out blows.
It’s time to build profile.
This is how people see you from a distance and how you show up on major platforms.
Follow Priestley’s SALT acronym to grow your profile:
The bigger profile you build = the stronger brand = the bigger audience = the more products you sell.
5/ Partnership
Business is a team sport.
You’ll struggle to make it super big on your own.
Daniel says: “Somebody woke up this morning with the thing you wish you had.”
So team up with the people who are already ahead of you.
You want a 1000-email database?
Somebody already has that.
Go talk to them.
You want a software product?
Somebody already has one.
Go talk to them.
You want to be famous?
Somebody else already is.
You get the idea.
Here’s an example with Nespresso:
Partnerships are powerful.
What next?
So, you’ve put the 5 Ps into place.
Here’s some of Daniel’s favourite tactics to use along the way
First stop: lead generation.
Everything filters down from this.
Why?
Because there is zero point in creating a business nobody is interested in.
“The Waitlist”
Daniel loves ‘Waitlists’ to test ideas.
Here’s how it works:
He sets up waiting lists for all sorts of ideas.
“You don’t have to be at all capable of building this. You test interest first.”
Once you know there’s potential you can go ahead and start doing it.
Product Releases
There is an added beauty to starting a waitlist.
You can control the release of your product
If we break down the 3 drivers of a sale:
Logic
Emotion
Urgency
Urgency is often the hardest element to influence.
But waitlists make this easy.
Rolex is a great example.
You can’t walk into a shop and buy one.
You have to join a waitlist.
They let you know it’s a 6 month wait time.
Then they announce the date your watch becomes available.
They limit that availability to 3 days.
If you don’t buy then = you miss out.
Another 6 month wait.
Use this tactic to drive sales!
Ok, that’s a wrap!
Watch the full conversation below:
Let me know if you enjoyed!?
I read every reply.
Talk soon,
Callum
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This was so Awesome! Daniel was the first show of yours that I’ve ever watched and it was exactly what I needed for creating my business at this time. Callum wishing you massive continued success! And thanks for being courageous enough to follow your Dreams so you would be here to provide insights in helping me follow mine!