How to make millions from your DMs (realistically with 5 examples)
“The Audience First Framework”
Hey team.
Hope you’re doing really well.
I’m in a coffee shop feeling great after my Sunday run.
I hope you’re getting after it today.
Let’s cut to the chase:
I’ve found another playbook that you’re going to love (and will make you lots of money hopefully):
Most businesses are trying to find an audience for their products.
This framework flips that.
It’s called:
“The Audience First Framework”
You select a topic and build an audience around it.
Then create Products & Services that serve that audience:
You have a captive audience who trust you
You know their problems
You know what type of product might solve them
You have the cheat codes.
Here’s 5 Creators doing it:
1. Products:
@GraceBeverley is the master of this:
Content = Productivity
Audience DMs = "How can I organise my day like you Grace?"
Product = The exact Daily Planner I use
Value = Multi-Million
Nice job Grace!
2. Services:
My friend @RobDix mastered this:
Content = Property Investing
Audience DMs = "How can I find Property deals like you"
Service = Property Deal sourcing (£5k a time)
Value = Mid 7 Figure
3. Education:
@AliAbdaal mastered this:
Content = YouTube
Audience DMs = "How can I grow a channel like you?"
Paid course = YouTube Mastery ($2-6k price point)
Value = $5Million+
No wonder Ali looks so happy!
4. Community:
I helped master this with a client:
Content = Startups / Tech Podcast
Audience DMs = "How can I find others on this journey - I’m lonely!?"
Community = Paid Founders Mastermind
Value = £100k+ (£2.5k annual membership x 40)
Yes… you only need to impact 40 individuals with your content to hit 6 figures :)
5. Exclusive Content
@Sidemen mastered this:
Content = Entertainment
Audience DMs = "How can I get more of this?"
Exclusive Content = Subscriber Only Podcast
Value = I asked their manager Jordan but he wouldn’t tell me exact figures.
I do know it’s obscene :)
What’s your favourite example of this?
Let me know.
I like the super Niche examples.
Hope you have a great week and speak soon.
Callum
P.s listen to the Acquired Podcast on Nike - it’s crazy good.