If I could bottle a feeling... this would be it! ⛷️🔥
Yo friends, it’s been a while!
Hope you’ve been keeping well.
I kicked off 2022 remote working from a ski resort in Bulgaria, Europe.
You get this magical feeling sipping coffee at 2,300 metres before shredding some fresh powder.
If I could bottle a feeling, that would be it.
My mission for 2022 has to be to find more of these moments.
To do meaningful work in meaningful places.
Let me know if you fancy working together someplace with a view like this?
Here’s some frameworks I enjoyed this week:
1. Content funnels (Magic Moment Framework)
From Shaan Puri & Hassan Minhaj: you want to drive new fans to their first magical moment with you.
2. Goal setting (BHAG framework)
Great formula for your 2022 goals from Sahil Bloom.
BHAG = 50k Audience by end of year
Medium term goal = 5k Audience by end of Q1
Daily process goals:
60 minutes of content creation per day after lunch
1 quality post per day
3. Building in public (Newsletter framework)
If you struggle to produce content consistency, try Jakob Greenfield’s newsletter format.
My man just ships a weekly bullet point update on his indie hacker projects.
It’s super simple and hard to mess up.
We love reading what others are up to.
4. Rinse & repeat (Hypergrowth framework)
Speaking of building in public, On Deck shared our 2021 numbers:
It’s the most successful startup I’ve been a part of.
What sets it apart?
I could give you a loads of ‘fluffy’ reasons but at its core is a simple playbook for launching and executing cohort based programs.
If you don’t have a product & playbook you can easily rinse & repeat, you won’t scale super fast.
Lastly… this week I met a bunch of strangers on chair lifts, over lunch, on buses.
Had great conversations, some good laughs.
Note to self: take off your AirPods and speak to the human next to you.
Real Interactions are 10x the ROI of TikTok.
So here’s to a beautiful year.
Wishing you lots of success.