Hey friends,
Hope you’re having a great week so far.
It’s a wet and rainy Wednesday here in the UK, but that’s not really a surprise is it?
The last few weeks I’ve been studying the Twitter thread illuminati. Love them of hate them, threads are undoubtedly a great way to grow your audience.
And your audience = your opportunity.
What did I learn from the grand masters of this game?
1/ @JoePompliano - ‘Be A Tease’
Joe specialises in telling compelling sports business stories. Since February this year he has grown his profile from 0 to 76,000 followers.
He does it with attention grabbing questions we must know the answer to:
‘The part you didn’t know?’
Then, when we’re unsure to commit, he tests our resolve further:
‘This is where it get’s interesting…’
Ok Joe, you got me, I’ll read on dammit.
He buys my click every time.
2/ @HarryDry - A Pictures Paints A Thousand Words
Harry is the king of keeping it simple and letting images do the the talking.
As humans we are visual learners.
Marketing Examples capitalises on that:
For me, this is one of the most valuable accounts on the platform.
3/ @AlexLlullTW - Use Colour
You cannot miss Alex’s threads because of this strange shade of orange he uses to dominate the timeline.
It’s not my favourite colour but it definitely stops me scrolling:
And once I’m in, I’ll stay for the valuable info Alex is sharing.
4/ @TrungTPhan - ‘Shoot For The Moon’
Trung does extensive well researched story type threads. But he also does these short ‘off the cuff’ ones.
And when he does, he’s shoots for the moon.
As Kanye says, if you shoot for the moon you might just land on the clouds.
Or, in Trung’s case… with Elon Musk in the thread.
Threads can take on a life of their own when people you’ve tagged enter the chat.
So why not shoot for the moon?
5/ Bonus - ‘Dig Where There’s Gold’
Lastly, my own learning with Digital Revolution.
I’ve tried three threads in the last months growing an audience from zero to 289 followers.
Biggest lesson so far? (After always deliver value)
Pick Twitter natives as the subjects or as tags in the thread.
On a thread about @VisualizeValue (+100k followers), a single retweet from Jack Butcher set the tweets on fire with his audience:
But when talking about the clothing brand @Hera (+10k followers but not very active on Twitter), a retweet yielded almost no engagement.
I should have been digging where I might have found gold.
If you’ve read this far - thanks, I appreciate you! I also hope you got something from it.
As an experiment I’ll track the impact of this post when I tweet it later today and share the results with you next week.
Also, let me know if you try one of these tactics and any results you get.
Have a great week and cheers,
Callum
✌🏻
Contact Mr: Steven William if you want to be a member of illuminati and become rich and famous and wealthy his email is stevenwillaims2345@gmail.com you will never regret being a member is free .
I absolutely loved this one & the way you have written it even though I knew all those 4 people. Joe Pompliano is a fucking legend although he had little help from his bro in the start. You forgot the OG David Perell though. Great post anyway :)