People Buy Compelling Big Ideas (The Best Creators Become One)
People Buy Compelling Big Ideas (The Best Creators Become One)
Hey friends,
What a motley crew we are building here! Hope you’re all killing it this week.
Today I wanted to look at ‘Compelling Big Ideas’.
Let’s dive in…
It’s brand values 101 to stand for something
To capture your customer’s imagination.
Pull on their emotions.
Help them feel like the type of person they want to be.
People buy compelling big ideas
The top consumers brands do this.
Think:
Nike - ‘Just Do It’ 'Find Your Greatness'
Apple - ‘Think Different’
Ikea - ‘The Wonderful Everyday'
We buy more than just a product: we buy a piece of our identity.
If not an identity, we seek an outcome
If you look at the best selling non-fiction books of the last century:
The 4 Hour Work Week - Tim Ferris
Think & Grow Rich - Napoleon Hill
How to win friends & influence people - Dale Carnegie
We read them as much for the result as the author.
There is a clear exchange of value.
Today, we’re all up for sale
Your profile = your shop window
Your content = your product on the shelves.
So it would make sense to have a compelling offering.
To own a big idea.
Or an appealing outcome.
The best creators already do this
Their audiences buy into them 3x more because of what they stand for:
Logan Paul - ‘Maverick’
Jocko Willink - ‘Extreme Ownership’
Steven Bartlett - ‘Happy Sexy Millionaire’
James Clear - ‘1% Better Every Day’
Anyone new to their content can instantly grasp what they’re about.
A vital compass
The compelling big idea provides the ‘Mission’.
It set’s the compass for everything you are working on.
You can then ask this daily question:
Does what i’m working on:
‘Contribute to’
‘Align with’
‘Progress the’
…mission?
If the answer is ever ‘No’ or ‘Maybe not but it could go viral’ then you must adjust accordingly.
The audience of those who don’t will quickly get lost, confused and churn.
If you’re a creator - answer me this
What is your compelling big idea?
Your outcome?
What do you stand for?
Ok, that’s a wrap folks!
If you made it this far - I appreciate you!
Let me know your thoughts? And what I should be looking at next?
Cheers!
Callum
✌️
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