Personal Wiki = A $30k+ Side Business (Janel's 'Newsletter OS')
I hope you are all crushing it this week. I’m rooting for ya!
Ok, should we get into it?
Who’s up -
Janel - Newsletter Operating System
What is it?
A comprehensive Notion dashboard with frameworks, templates, resources, and tools to start + grow a newsletter:
Why do I love this idea?
Janel monetises a tool she had already built for herself:
She runs her own newsletter
She researches best practice for running that newsletter
She keeps a personal Wiki of all that information and creates her own tools
She opens it up to the world - for a fair price
Why does it work?
In a Gold rush - build shovels.
When you have hordes of people hoping to strike it lucky:
Starting newsletters, to be the next Tim Ferris
Creating podcasts, to be the next Joe Rogan,
The real opportunity can be building tools for the on-rushing crowds.
This is an ‘OS’, not another e-book
In a world of PDF guides, unique ways of providing information stand out.
An ‘operating system’ captures the imagination in a way an e-book cannot.
How does it work?
Powered by Notion - the OS is hosted in your personal workspace.
This makes it super easy to use the tools provided.
Add my own notes
Complete check lists
Start personalising templates
What’s so special about that?
Taking action = Deriving value
Oh sh*t. I actually did something.
Made some progress.
Did a thing:
You’re much more likely to value a product when it makes you take action.
The reviews speak to that:
And they are an endorsement of Janel’s pricing strategy.
Don’t get it?
Product as platform
The OS is a standalone product.
But it’s more than that.
It makes Janel a domain expert: think Newsletters > think OS > think Janel.
It’s a platform she can use to grow her own online audience, her newsletter and launch complimentary products.
As of this week:
Newsletter OS has sold 671 units @ $49 = $32,879
Podcast OS (which is pre-ordering) has sold 115 units @ $30 = $3,452
That’s super impressive for a side project.
And now, by partnering with experts in other domains like Podcasting Janel can build up a suite of Operating Systems.
Questions for you:
What are you already doing, that could easily be turned into a product?
How can you show me you are an expert in your domain?
I hope you enjoyed that and made it this far.
If you did, I appreciate you!
Let me know your thoughts? And who I should be looking at next?
Until next time,